← Andrew Crenshaw
Career Arc

25 years of building systems that make organizations smarter

The thread through my career: designing technology systems that help organizations understand their customers, make better decisions, and operate more intelligently. The actors have changed over 25 years. The architecture thinking has not.

2025 – 2026
Agentic AI & Multi-Agent Systems
Head of GTM Engineering
Designed and built a multi-agent orchestration framework on a substrate / lens / frame memory architecture: one shared substrate (entities, facts, typed state-changes, decision traces, interactions, bi-temporal validity), role-shaped lenses with RBAC, and transient task frames. Human-in-the-loop governance and enterprise workflow automation (3x Salesforce dev acceleration). Built Strata, an autonomous AI job search OS with 8 governed agents, 3-layer dedup, and local LLM inference (Qwen3.6-35B MoE + Qwen3.6-27B Dense via oMLX) across a four-machine Apple Silicon cluster. Shipped an AI media campaign platform for HR. Published two open-source PyPI libraries.
2013 – 2025
Customer Engagement & GTM Platform
Executive Director, Customer Engagement Solutions
Architected customer data platforms, identity resolution, CRM strategy, and marketing technology for a major EdTech publisher. Converged 10 product companies onto a single Salesforce instance. Built a fully integrated customer engagement ecosystem with compounding flywheels and feedback loops, providing decision support to sales and execs, and accelerating a $250M pipeline.
2002 – 2013
Global CRM & Sales Technology
Executive Director, Major Financial Institution
Nearly 9 years as global CRM product owner for 5,000 users, then Fixed Income IT portfolio lead managing a $20M technology budget. Built consolidated sales reporting, analysis, and coverage platforms replacing legacy systems.
1996 – 2002
Digital Product & Platform Engineering
VP Product Management / Sr. Technical PM
Built digital platforms for performing arts organizations and Fortune 500 companies. Designed e-commerce and ticketing integrations that transformed how Broadway theaters sold tickets online.
Full history on LinkedIn →